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// Analytics & Reporting

Turn your data into decisions that move the business.

Analytics is the practice of examining data to extract actionable insights. We go beyond vanity metrics to build the measurement systems that tell you what is working, what is not, and where to invest next. From one-time deep dives to a standing analytics function.

rfti://analysis.run
$ analyze --dataset q2_commerce
rows: 412,806 profiled
quality: checks passed
findings: 7 significant
confidence: validated
deliverable: report + dashboard
$ output decision-ready
0
Domains we analyze routinely
0
Clear recommendation per finding
0
Vanity metrics in our reports
// The Standard

An analysis is finished when it changes a decision.

Plenty of reporting describes the past and stops. Our deliverables are held to a harder standard: every finding names what it means, how confident we are, and what to do about it.

What a decision-ready report contains

Each engagement produces findings in the same discipline: the observation (what the data shows), the driver (why it is happening, tested against alternatives), the materiality (what it is worth in money or hours), and the recommendation (the action, its cost, and its expected effect).

Numbers arrive with their lineage: where they came from, how they were computed, and what would change them. When your leadership challenges a figure, the answer exists before the question.

What we refuse to ship

  • Vanity metrics that rise without meaning anything
  • Charts without a claim: every visual argues a point or gets cut
  • Correlation dressed as causation without the honesty label
  • Averages hiding the story that segments would reveal
  • Precision theater: four decimals on an estimate built from assumptions
  • Recommendations without costs, owners, or expected effects
// What We Analyze

Seven domains, one analytical discipline.

[ 01 ]

Revenue & Profitability

Revenue by channel, product, region, and customer segment. Gross margin analysis, unit economics, customer lifetime value (LTV), and cost of acquisition (CAC). The numbers your CFO needs.

[ 02 ]

Marketing Performance

True ROAS across Google, Meta, TikTok, and beyond. Attribution modeling, funnel analysis, conversion rate optimization, and spend allocation recommendations.

[ 03 ]

Operations & Supply Chain

Inventory turnover, fulfillment speed, logistics costs, and warehouse efficiency. Identify bottlenecks before they become outages.

[ 04 ]

HR & Workforce

Employee turnover rate, retention analysis, headcount planning, and workforce productivity metrics. Data-driven people decisions.

[ 05 ]

Financial Metrics

Return on Assets (ROA), Return on Investment (ROI), cash flow analysis, budget variance, and financial forecasting. Numbers that drive board-level decisions.

[ 06 ]

Forecasting

Demand, revenue, and capacity forecasts with stated confidence intervals and tracked accuracy, so planning rests on ranges, not wishes.

[ 07 ]

Custom Analysis

Got a dataset and a question? We will explore it, model it, and come back with a report that answers the question clearly. No ongoing commitment required.

// Interactive

The difference between data and a finding.

A live sample view in the shape our deliverables take: KPIs with movement, a switchable trend, and beneath it the sentence that turns the chart into a decision.

Commerce Performance SampleSimulated data, deliverable shape
Sample finding beneath this view: revenue growth is real but concentrated; two campaigns drive 64% of the lift while returns fall on the reworked size chart. Recommendation: shift budget to the proven campaigns and extend the size-chart fix to the remaining lines.

Data says returns fell from 12% to 9%. A finding says the size-chart rework caused it, it is worth six figures a year, and here is where to apply it next. We deliver findings.

// Delivery Models

Four ways to receive the work.

Live Dashboards

Real-time or near-real-time dashboards your team checks daily. Connected to your warehouse, always current, always accessible.

One-Time Reports

A specific question answered with a comprehensive, decision-ready deliverable. Pay per report, no retainer required.

Retained Analytics Partner

Ongoing analytical support on a monthly retainer. Your dedicated analytics function without a full-time hire.

Executive Briefings

Regular scheduled briefings presenting KPI performance, trend analysis, and strategic recommendations in plain language.

// Questions

Analytics questions, answered straight.

Access to the data, or simply an export, plus the decision you are trying to make. A one-time analysis can start from a spreadsheet; a standing function works best on a governed warehouse, which we can also build.

It is the normal starting condition. Profiling and cleaning are part of the work, and the report documents what was fixed and what remains uncertain, so conclusions carry honest confidence levels.

Days to a couple of weeks depending on data readiness and question depth. We would rather tell you a real date after seeing the data than a flattering one before.

Yes, and we prefer to: findings land better when the analyst who did the work answers the challenges in the room. Plain language, no jargon shield.

// Get Started

Get answers from your data.

Send the question keeping you up at night. We will tell you what the data can answer and deliver the analysis that does.